
Crafting Memorable Guest Experiences
Elevating Hospitality Standards
HotelAudit is a UK-based auditing and advisory firm specialising in the evaluation of hotel operations, brand standards, and digital readiness. Founded by Duncan Cameron, the firm supports independent, boutique, and branded properties in aligning operational delivery with guest experience and commercial performance.
Duncan Cameron FIH
Founder and CEO
Our Founder and CEO, Duncan is a Fellow of HOSPA and the Institute of Hospitality, and a global expert in hospitality brand standards and hotel technology. With extensive experience across luxury hotels and fine dining, he combines operational expertise with innovative tech solutions.
His unique background in hospitality and software development drives excellence in guest experience and brand compliance.
Sarah Lawson
Hospitality technology expert
Sarah, a hospitality technology expert and Member of the Institute of Hospitality, specialises in digital transformation and guest experience optimisation. With two decades of experience across leading hotel groups and tech startups, she bridges the gap between traditional hospitality and innovative solutions.
Her expertise in data analytics and operational systems drives sustainable growth and service excellence.
James Harrison
Operations expert
James, an operations expert specialises in brand standards implementation and operational excellence. With over 15 years of experience across luxury hotels and resorts worldwide, he transforms hotel operations through systematic quality management.
His expertise in standard operating procedures and team development consistently elevates service delivery and brand integrity.

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